Privacy policy

Last Updated: January 20th, 2026

Avenue Perfumes (“we”, “us”, “our”) operates this website and online store and provides related services (collectively, the “Services”) to offer you a curated shopping experience. Avenue Perfumes is based in Dubai, United Arab Emirates and operates in accordance with applicable UAE data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL), as well as other applicable international privacy regulations.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use our Services or communicate with us.

By using our Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means any information that identifies or can reasonably be linked to you. We may collect the following categories:

Information You Provide

  • Name, billing and shipping address

  • Email address and phone number

  • Payment information (processed securely by payment providers)

  • Account login credentials

  • Order history, returns, exchanges

  • Communications with our support team

Information Collected Automatically

  • IP address

  • Device, browser, and network information

  • Cookies and similar technologies

  • Usage and browsing behavior on our website

Information from Third Parties

  • Payment processors

  • Shipping providers

  • Marketing and analytics partners

  • Shopify and related service providers

2. How We Use Your Personal Information

We use your personal information for the following lawful purposes:

Service Delivery

  • Process orders and payments

  • Deliver products

  • Manage your account

  • Handle returns and exchanges

  • Provide customer support

Personalization & Improvement

  • Customize your shopping experience

  • Recommend products

  • Improve website performance and usability

Marketing & Promotions

  • Send promotional emails or messages (with opt-out option)

  • Display relevant advertising

Security & Fraud Prevention

  • Detect and prevent fraudulent activity

  • Secure accounts and transactions

Legal & Compliance

  • Comply with UAE laws and regulations

  • Respond to legal requests

  • Enforce our terms and policies

3. Legal Basis for Processing (UAE PDPL)

Under UAE law, we process personal data based on:

  • Your consent

  • Performance of a contract

  • Legal obligations

  • Legitimate business interests

  • Protection of rights and safety

4. How We Share Personal Information

We may share your information with:

  • Shopify and technology providers

  • Payment processors

  • Shipping and logistics partners

  • Marketing and analytics partners

  • Legal authorities when required by law

  • Affiliates within our corporate group

We never sell your personal information.

5. Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information on our behalf to provide and improve the Services. Shopify may process data outside the UAE in accordance with its privacy safeguards.

You can review Shopify’s privacy practices at:
https://privacy.shopify.com

6. International Data Transfers

Your personal information may be transferred and stored outside the UAE. When we do so, we ensure appropriate safeguards are in place in accordance with UAE PDPL and international standards, including contractual protections.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyze traffic

  • Improve user experience

  • Support marketing activities

You may manage cookies through your browser settings.

8. Children’s Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us data, please contact us to request deletion.

9. Data Security

We apply reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system can be guaranteed to be 100% secure.

10. Data Retention

We retain personal information only as long as necessary to:

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

11. Your Rights

Under UAE PDPL and other applicable laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate data

  • Request deletion

  • Restrict or object to processing

  • Withdraw consent

  • Request data portability

You may exercise your rights by contacting us at:

help@avenueperfumes.com

We may verify your identity before fulfilling requests.

12. Marketing Preferences

You may opt out of marketing emails at any time using the unsubscribe link in our emails. Transactional communications will still be sent.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Complaints

If you believe we have violated your privacy rights, you may contact us directly. You may also lodge a complaint with the UAE Data Office or your local data protection authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

16. Contact Us

For any questions about this Privacy Policy or your personal data:

Avenue Perfumes
Email: help@avenueperfumes.com
Address: Al Shmookh Business Complex, One UAQ, Al Raafah, Umm Al Quwain, United Arab Emirates